B2B Sales Framework

Description​

How to restructure B2B sales successfully

B2B sales is in a state of flux. Terms such as Sales 4.0, remote selling and sales automation are moving onto the agenda of strategy meetings. Product marketing in B2B appears more complex than ever before. The density and frequency of information is increasing. Sales and marketing are merging. The question is how to react to these developments. What opportunities and potentials arise? Which focus topics should one set? Answers to these questions and the concrete implementation of a modern sales approach are bundled in the B2B Sales Framework.

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